The Double R Story: Rooted in the West

The Birth of Double R Western Co.

Founded by a mum with a deep love for the land, Double R Western Co. is a family-owned and operated Australian country apparel brand based in Crooked Brook, Western Australia.

What began as a personal quest to find my niche while my daughter dived headfirst into the world of rodeo and western riding quickly evolved into something much bigger. Inspired by her grit and the timeless beauty of the western lifestyle, I set out to create a brand that balanced functionality with authentic style. That’s when Rodeo Rose Boutique was born.

As the brand grew, it became clear that the men in our lives needed gear that worked as hard as they did, leading to the launch of Rodeo Rebel Apparel. Managing two separate worlds eventually led to a turning point in 2024. To better serve our community, I merged both identities under one umbrella: Double R Western Co. Today, we proudly produce both our Rodeo Rose and Rodeo Rebel lines as one united family.

Affordable Quality You Can Trust

Our mission is simple: to offer stylish, high-quality country gear for all ages without the premium price tag. Every item in our collection is personally selected, crafted, and tested with the demands of country life in mind. From the arena to the paddock, we focus on the small details that ensure durability and functionality, so you’re well-equipped for whatever the day throws your wish.

Committed to the Country Community

At Double R, we believe success is meant to be shared. One of our core pillars is giving back to the rural communities that support and inspire us. Whether it’s sponsoring local events or supporting rural initiatives, we strive to foster a spirit of connection. We aren’t just a business in the community; we are a part of it.

Join the Dusty Boots Crew

Double R Western Co. is more than just a label—it’s a community built on kindness, honesty, and hard work. We call our community the Dusty Boots Crew: the men, women, and kids who live life on their own terms, working hard and playing harder.

When you choose Double R, you aren’t just buying durable gear; you’re joining a family that celebrates the toughness, camaraderie, and beauty of the Australian country lifestyle.