Behind the Brand

Hello everyone!

I'm Shivaun, the proud creator and owner of Double R Western Co.

As a 36-year-old mama of three amazing kids, a FIFO wife, and crazy animal lover, I live with my family in a lovely small country town in the South West of Western Australia. 

The initial inspiration for Double R Western Co came from my eldest daughter’s deep passion for everything western—rodeo, horses, and our beautiful country lifestyle. One unforgettable day, we took her to a rodeo where she had the chance to watch her idol compete in barrel racing, and from that moment on, we were hooked!

Being the Mum that I am, I dove headfirst into this exciting new world of horses and western riding, eager to embrace this lifestyle together.

One of my first challenges was figuring out what to wear to all the events, especially for those of us who aren’t riders or experienced horse people ourselves. I also wanted to find stylish, quality western fashion with a touch of flair for my family. 

That’s when Rodeo Rose Boutique came to life! As I developed the brand, I realized that the fellas in my life felt a bit left out, so Rodeo Rebel Apparel quickly followed. Both brands grew rapidly, but managing two separate businesses became overwhelming. In 2024, I decided to merge them into one—the Double R Western Co. you see today.

Our mission is to support people living in small country towns or rural areas, like myself, who don’t have easy access to big department stores. We want to provide a reliable and trustworthy online shopping experience. Whether you're spending days at equestrian events or weekends at rodeos, working your property or just love the lifestyle, we aim to offer stylish, comfortable, and quality fashion for all ages.

Every item in our store is personally selected, made and tested by me or my amazing team. It’s truly a labor of love, and I find immense joy in selecting the pieces that make their way to you.

We’re equally passionate about fostering a community around our brand that embodies our core values of kindness, honesty, and hard work. We call this our Dusty Boots Crew—the amazing men and women who work hard, play hard, and live life on their own terms. 

Thank you for being a part of our journey! I am truly blown away by the incredible support and love we've received since launching. Your enthusiasm inspires me every day, and I can't wait to keep growing and bringing you more of your favorite Double R gear!