The Double R Story
The Birth of Double R Western Co.
Founded by a passionate mum eager to share my love for the country lifestyle, our family-owned and operated Australian country apparel brand is rooted in Crooked Brook, South Western Australia.
What initially began as a quest to find my own niche, while my eldest daughter enthusiastically embraced the world of rodeo and western riding, rapidly evolved into Double R Western Co.
Inspired by my eldest daughter’s love for all things western—rodeo, horses, and the country lifestyle—I embarked on a journey to create a brand that combined functionality, style, and a genuine passion for the western way of life. That’s when Rodeo Rose Boutique was born.
As I developed the brand, I noticed that the men in my life were left out, which led to the creation of Rodeo Rebel Apparel. Both brands grew quickly; however, managing two separate businesses became overwhelming.
In 2024, I made the decision to merge them into one brand—Double R Western Co.
Today, we proudly produce Rodeo Rose Australia and Rodeo Rebel Australia products under the Double R Western Co. umbrella.
Affordable Quality-
Our goal is to offer stylish, comfortable, and high-quality clothing and gear suitable for all ages. Each item is personally selected, crafted and tested with care. Understanding the demands of country life, Double R Western Co. is committed to producing every piece with attention to detail, ensuring durability and functionality. We want you to be well-equipped for whatever the day may bring.
Commitment to our Country Community
At Double R, one of our core values is giving back to the country community that has supported and inspired us. Our team is dedicated to making a positive impact—ensuring that our success benefits the community that has contributed to our growth.
From sponsoring local events to supporting rural initiatives, Double R Western Co. strives to give back whenever we can, fostering a spirit of community and connection.
Join the Double R Western Co. Family
Double R Western Co. is more than just a brand; it’s a vibrant community built on the values of kindness, honesty, and hard work. We proudly refer to this community as the Dusty Boots Crew—our dedicated men, women, and children who live life on their own terms, working and playing with passion.
When you choose Double R Western Co., you're not only selecting durable, quality products designed to last, but you're also becoming part of a family that celebrates the toughness, camaraderie, and beauty of the Australian country lifestyle.